web 2.0
The term Web 2.0 first appeared in 1999 as the Internet pivoted toward engaging the user. Choosing what method to use to build a website is the single most important decision to make before designing a website.
For example: Whole teams can use Content Management System (CMS) to create, customize, edit, organize, and publish content; an ideal choice for organizations requiring a variety of high-end uses.
While Website Builders may not be customizable, they are arguably the most user-friendly method available. And, unlike a CMS or a Web 1.0/HTML website, the Website Builders' developers are 100% responsible for maintenance and security; a wise choice for nontechnical individuals, entrepreneurs, and small businesses.
In fact, maintenance and security cannot be emphasized enough; without both, your website will be hacked, and it will 'break.'
Responsive Web Design (RWD)
RWD is an approach that aims to make web pages render well on a variety of devices.
Why RWD matters: The main effect of Google's 2015 search engine algorithm update, aka Mobilegeddon, was to give search results priority to websites that display well on smartphones and tablets.
Is your website mobile-friendly?
Engaging the User
Instead of passively viewing static information, users can promote their identity online; interact with other users, and invite traffic to their website from a great number of free platforms.
Examples: Social Media Networks, Blogs, Video and Image Sharing Sites, and Wikipedia are all centered around user-generated content.
Promoting your website
When a link is shared on social media, or added to a text message, a link preview image, SEO page title and meta description from your website gives users a preview of what to expect before they click a link.
Web 1.0
Web 1.0 refers to the earliest version of the Internet as it emerged from the Defense Advanced Research Projects Agency (DARPA), U.S. Department of Defense.
Known as the read-only web, the characteristics of Web 1.0 are:
Static pages provided from a server's file system, and connected by a system of hyperlinks;
HTML 3.2 elements, like frames and tables;
Cascading Style Sheets (CSS), JavaScript, Common Gateway Interface (CGI) Forms to Email, and
GIF navigation buttons and graphics.
